Brand safety is crucial for businesses to avoid harmful content. Risks include ad placements, user-generated content, partnerships, and cybersecurity. Protecting reputation involves a brand-safe strategy, online monitoring, strong content, crisis management, and cybersecurity. Tango Digital offers a defense system with social listening, automation, crisis handling, analysis, and curation.

Tango Digital representatives participated in deTour 2022's "Design as One" event, which promotes and celebrates talents in Hong Kong's advertising industry. The event aims to highlight the importance of creative individuals behind each advertisement and strengthen the power of advertising amidst continuous industry changes.

網絡世界輿論如排山倒海之多，一旦處理不慎，隨時釀成公關災難。本港「社交聆聽」（Social Listening）及品牌安全公關平台Tango Digital，主要產品為一個名叫Earful的系統，透過人工智能（AI）、自然語言處理（NLP）等技術，助不同企業監察來自社交平台、論壇、網站、新聞報道等輿論，作出情感（sentiment）分析。

Tango Digital, Asia's Leading Brand Safety Studio Announces its Series A Round

Tango is required to undertake a digital media promotion including planning, booking and advertisement coordination to promote “Brand Hong Kong” in the international markets for a period of 11 months, commencing on 1 August 2022 and expiring on 30 June 2023.